Showpad Overview
Showpad is where marketing and sales teams come together to make sellers unstoppable. We help you organize, distribute, and track the content your teams need to close deals. Showpad Apps let you take things even further with custom functionality built just for your business.
Who Uses Showpad?
Showpad is built for B2B companies with complex sales cycles. Our customers span industries like manufacturing, healthcare, technology, and financial services. If your sales team needs to deliver the right content at the right moment, Showpad is for you.
Who Is This Guide For?
This guide is for developers building custom apps on the Showpad platform. You should be comfortable with JavaScript and modern web development. Whether you're building apps for your own organization or creating solutions for Showpad customers, you'll find everything you need here.
The Showpad Platform
Showpad handles the heavy lifting so your teams can focus on what matters:
| Manage Content | Enable Sellers | Gain Insights |
|---|---|---|
| Centralize and organize sales materials | Deliver relevant content at the right time | Track content performance and engagement |
| Control versions and permissions | Provide training and coaching | Measure seller effectiveness |
| Distribute to mobile and web apps | Surface AI-powered recommendations | Optimize enablement strategies |
Extending Showpad with Apps
Out of the box, Showpad is powerful. But we know your business isn't "out of the box," and that's where Showpad Apps come in.
Example use cases:
- Interactive product configurators - guide sellers through complex product builds
- Custom dashboards - surface the metrics that actually matter to your team
- Integration hubs - connect Showpad to your internal systems (because we play nice with others)
- Branded experiences - create immersive content viewers that look and feel like you
Showpad Apps integrate with the platform through:
- SDK - Access Showpad data and functionality from your app code
- CLI - Build, bundle, and deploy apps from the command line
- AppsDB - Store and retrieve app-specific data
Next Steps
- Showpad Apps Overview - Learn about app types and where they run
- Development Environment - Set up your tools
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